American BBQ turns up the heatThe rise in popularity of American BBQ in the last 18 months has been phenomenal. Brand leaders, both in retail and food service, are driving this trend forward. Searching for “BBQ” on Foodmaker's own market research tool FREDA displays several hundred products ranging from the more traditional BBQ applications; the likes of ribs and chicken, to newer more innovative uses for the flavour for example salmon and potato wedges.
BBQ isn't just BBQ anymore! Consumers are becoming more aware of the variations of the BBQ flavour from different districts of America. With variations coming from Kansas City, Memphis, North Carolina, South Carolina, Alabama and the smokiness of good ol' Texas BBQ. As BBQ and meat lovers here at Foodmaker, we say long may it continue...Bless 'Merica!!
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