Vegan products no longer pushing Veganism?

There has been an interesting push on Vegan products lately, whereby the marketeers are no longer really pushing them as "Vegan products" or "meat free alternatives". The reason being that many have thought these messages promote a feeling that the product is a lesser version of meat. A second option if you decided not to eat meat. A free from claim isn't enough now, that is a kin to a new burger displaying "made from cow" on the's just an obvious statement.

Taking the lead of Quorns marketing campaign many are promoting the health benefits of flexi diets, plant based diets etc. A much more enriching message for consumers. With the success of McDonalds McVegan burger...will we ever see a true key player in food service promoting these plant based healthier products?

09/03/2018    email | sms

©2019 Foodmaker Limited
12 Brunel Road, Earlstrees Industrial Estate
Corby, Northants, NN17 4JW, UK

Tel: 01536 400560    Fax: 01536 428249

VAT# 478126132 | Co# 935767 | BRC# 1737890

Privacy Policy | Terms and Conditions
BRC Made In Britain Linked In UK Susage Week